We deliver results-focused publicity campaigns and are proud of our work. Here’s a few case studies from recent projects we’ve been involved in…


FILM PUBLICITY


SUPERBOB (2015)
SIGNATURE ENTERTAINMENT, GRAIN MEDIA, THE FYZZ

Objectives: Support theatrical, home entertainment and digital platform release of SuperBob, with short lead in time and competitive release window.

Results: We were able to secure widespread print, online and broadcast coverage for SuperBob. The film enjoyed sell-out theatrical screenings and received sustained feature coverage. 

 
 

Campaign highlights included:

  • Print: Metro, Sight & Sound, Empire, Total Film, Sunday Times, The Sun, The Guardian’s Guide, The Times, The Guardian, Evening Standard, Time Out, The Observer, The Independent, Radio Times, Screen, Televisual
  • Broadcast: Alan Carr: Chatty Man (Channel 4), BBC Breakfast (BBC One), The Chris Evans Breakfast Show (BBC Radio 2), Kermode & Mayo’s Film Review (BBC Radio 5Live), The Rob Beckett Show (Absolute Radio), The Breakfast Show (Radio X), Comedy Club (BBC Radio 4), The Gaby Roslin Show (BBC Radio London)
  • Online: Mail Online, Empire Online, Radio Times Online, IndieWire, Chortle, British Comedy Guide, Hey U Guys, BBC Arts Online, Total Film, Den of Geek, NME Online

TELEVISION PUBLICITY


The Naked Choir with Gareth Malone
Twenty Twenty Television, BBC Two 

Objectives: Support the launch of Gareth Malone’s brand new series for BBC Two, focusing on the distinction between the show and his previous work and utilising the competition-format of the series.

Results: We were able to secure significant coverage across print, broadcast and online, complementing Gareth Malone’s activity with additional coverage focused on the show itself and the groups involved. The series launched with 2.3 million viewers, 0.6 million above the slot average, sustaining its consolidated ratings through the course of the series. 

 
 

Campaign highlights included:

  • Print: The Guardian, The Times, Daily Telegraph, Sunday Times, The Observer, Sunday Telegraph, Metro, Radio Times, Evening Standard, Independent on Sunday, Daily Mail, Scottish Daily Mail, The Herald, The Scotsman, Scotland on Sunday, Sunday Mirror’s Notebook, Mail on Sunday’s Event Magazine, Daily Mail’s Weekend, The Guardian’s Guide, TV Choice, Daily Express, Mail on Sunday, Broadcast, Daily Mirror, Daily Star, Big Issue, TV & Satellite Week, Hello Magazine, Total TV Guide, Heat Magazine,
  • Broadcast: BBC Breakfast (BBC One), Alan Carr: Chatty Man, Steve Wright in the Afternoon (BBC Radio 2), The Chris Evans Breakfast Show (BBC Radio 2), Afternoon Edition (BBC Radio 5Live)
  • Online: The Guardian Online, Mail Online, Radio Times Online, Digital Spy, Yahoo, BBC News, Telegraph Online, Independent Online, TV Choice Online, 

Live Arts Publicity


 

Joe Lycett: That’s The Way, A-Ha,
A-Ha, Joe Lycett 2015-16 tour
Chambers Management Touring

 

Objectives: Secure PR coverage to support Joe Lycett’s UK-wide tour across print, broadcast and online, raising awareness of the tour in general and specific dates within it.

Results: We secured widespread coverage nationally and regionally, spanning eight months. The tour was a total sell-out, and additional dates were added to cater to demand.  

 
 

Campaign highlights included:

  • Print: The Guardian, Attitude Magazine, Gay Times, ShortList, The Times, Big Issue, Evening Standard, Sunday Times, Sunday Telegraph, The Telegraph, Stylist, Metro, The Herald, Daily Record, Time Out, Mail on Sunday’s Event Magazine
  •  Broadcast: Sunday Brunch (Channel 4), Greg James (BBC Radio 1), The Breakfast Show with Grimmy (BBC Radio 1), Loose Ends (BBC Radio 4), Adrian Chiles (BBC 5Live), Simon Mayo Drivetime (BBC Radio 2)
  • Online: The Lad Bible, Radio Times Online, Chortle, British Comedy Guide, Wow 247

HOME ENTERTAINMENT &
DIGITAL PLATFORM RELEASE


JUSTIN MOORHOUSE: LIVE IN SALFORD
Universal Pictures home Entertainment Group

Objectives: Secure PR coverage to support the debut DVD and digital platform release of Justin Moorhouse’s show, building on his existing fanbase and focusing on areas with the most potential for success, including sport-orientated opportunities.

Results: In the competitive Christmas run-in, we were able to secure widespread coverage for Live in Salford across print, broadcast and online over a sustained period of time, maximising visibility.

 
 

Campaign Highlights Included:

  • Print: Sunday Mirror, ShortList, Big Issue in the North, The List, Zoo Magazine, Northern Echo, Manchester Evening
  • Broadcast: Soccer Am, Breakfast Show with Shaun Keaveny (BBC Radio 6Music), Radcliffe & Maconie (BBC Radio 6Music), Hawksbee & Jacob (talkSPORT), Jon Holmes (Radio X), Becky Want (BBC Radio Manchester), ITV Granada, Alex James (Key 103)
  • Online: BBC Sport Online, Chortle, British Comedy Guide, ShortList Online, ILoveManchester, Mirror Online

Book Publicity


Jessie Cave: Love Sick
Ebury Press

Objectives: Work with publisher Ebury Press to secure coverage in the lead up to, and during, the release of Love Sick. Utilise Jessie’s existing audience on social media channels and the themes of the book; relationships, love and growing up.

Results: We secured a wealth of coverage across all channels for Love Sick, including key print and broadcast activity, and overseeing valuable social media mentions for the book. 

Coverage highlights included:

  • Print: The Independent, Time Out, Glamour Mag, Stylist, The Times, The Guardian, Heat Magazine, Cosmopolitan, Sunday Times, The Independent on Sunday, Scotsman
  • Broadcast: Sunday Brunch (Channel 4), The Wright Stuff (Channel 5), BBC Radio Scotland, Matt Edmondson (BBC Radio 1)
  • Online: Glamour Online, New Statesman, Buzzfeed, The Pool, The Independent Online, Time Out Online, Metro, ST Style Online, Wow 247, The Debrief, Chortle, British Comedy Guide