Joe Lycett: That’s the Way, A-ha A-ha, Joe Lycett
Chambers Management Touring
- Press office
- Talent junkets
- National and regional publicity strategies
Multi-award winning comedian Joe Lycett – star of TV shows including Live at the Apollo, 8 Out of 10 Cats Does Countdown and Sunday Night at the Palladium – was embarking on his biggest tour to date, and we were hired to handle publicity having worked with Joe since he made his comedy debut in 2008.
The tour was a total sell-out, with a huge number of additional dates added.
Working alongside Joe’s other publicity commitments, we were able to secure a huge array of coverage. Across broadcast this included interviews on BBC Radio 1 Greg James, C4’s Sunday Brunch, Radio 4’s Loose Ends, BBC Radio 2’s Steve Wright, Sky News and Radio 1’s The Breakfast Show with Nick Grimshaw. Print included interviews and features with the likes of The Guardian, Attitude Magazine, ShortList, The Times, London’s Evenin Standard, the Sunday Times and the Metro, with key online activity with outlets such as The Lad bible, Chortle and the Radio Times Online.
Just some of the media coverage…
Everyone was talking about the tour…