Professor Brian Cox Live
Phil McIntyre Entertainment in association with Sue Rider Management
- Press office
- Talent junkets
- National and regional publicity strategies
Professor Brian Cox was heading out on his debut UK wide tour and we were hired to handle the publicity for it by Phil McIntyre Entertainment. Utilising Brian’s huge popularity, we set out to secure appropriate coverage to support the on-sale announcement onwards.
Professor Brian Cox Live was a total sell-out phenomenon, becoming one of the most talked about tours of recent years. In the process the tour broke two Guinness World Records titles – one for the biggest science tour and one for the biggest stand alone science event.
The initial raft of theatre dates sold out, and as such a string of 26 arena shows were subsequently lined up as part of a 2017 extension, culminating in a sell-out show at Wembley Arena.
Publicity activity was widespread, with broadcast highlights including interviews on The One Show, This Morning, The Last Leg, Radio 1’s Greg James, Radio 1’s Breakfast Show with Nick Grimshaw, Radio 2’s Steve Wright, Radio 4’s Front Row, 5Live’s Afternoon Edition and Heart Breakfast Show.
We also had Brian undertake a wealth of print activity, both nationally and regionally, including interviews and features with The Times Magazine, Metro, The Guardian, ShortList, Time Out, Evening Standard and Coach Magazine.
Just some of the media coverage…
Everyone was talking about the tour...