Sara Pascoe: Animal
Mick Perrin Ltd in Association with Dawn Sedgwick Management
- Press office
- Talent junkets
- National and regional publicity strategies
Award-winning comedian, actor and writer Sara Pascoe was embarking on her largest-scale UK tour to date, with a huge number of shows spanning several months. Mick Perrin Worldwide hired us to handle the publicity for the tour, having enjoyed a long-standing relationship with Sara that began in 2013.
Sara Pascoe: Animal was a sell-out success, with a raft of extra dates added to cater for demand, a full house of glowing reviews and a wealth of publicity activity undertaken by Sara.
Broadcast highlights of the campaign included interviews on The Graham Norton Show, The One Show, Sunday Brunch, Radio 2’s Steve Wright, Radio 4’s Women’s Hour and 6Music’s Shaun Keaveny Breakfast Show.
Key print activity included covers with The Guardian G2 and the Sunday Times New Review, and interviews and features with the Daily Telegraph, Mail on Sunday’s You Magazine, Stylist, Elle, Time Out and the Metro. Online and additional coverage included interviews with The Pool, The Debrief and a string of the UK’s most popular podcasts and Youtube channels including The Guilty Feminist.
Just some of the media coverage…
Everyone was talking about the tour…